U-KOMI has linked up with "Repeat Line," a D2C-specific LINE extension tool provided by Starks Inc.
This will make it possible to appeal for reviews and word-of-mouth through LINE, and further review collection can be expected.
■ Background of Collaboration
After purchase, product reviews play a major role as one source for consumers to determine if they are getting the desired content and effect.
Although it was a common concept globally, the importance of utilizing product reviews and UGC is increasing in Japan as well. However, there are many cases where the collection of product reviews is not proceeding as expected.
By linking with "Repeat Line", we will be able to collect reviews via LINE, which has 92 million monthly active users (*as of the end of March 2022), thereby strengthening the collection rate.
■Specific examples of measures in collaboration
The function to link with the repeating line was implemented by "Tama Chan Shop," which sells natural foods for "those who aim for health, beauty, and diet from inside the body through daily meals.
We have been sending out product review invitations to purchasers via e-mail, but this time, by utilizing the "Repeat Line" linkage function and sending the invitations via LINE, the review collection rate doubled compared to e-mail, and we succeeded in obtaining a large number of reviews. The review collection rate has doubled compared to the e-mail rate.
Site Capture (https://tamachanshop.jp/online/category/bikonaya)
What is U-KOMI, UGC Review Marketing Tool?
Customer feedback is one of the most important elements of marketing.
U-KOMI is a tool that achieves an acquisition rate approximately 8 times higher than typical review collection tools.
Custom questions can now be set up to gather the feedback you want from users of your service. Users can also ask questions about each product on the site, and by answering these questions, Q&A content can be easily generated.
■About Subspire Inc.
Subspire Inc. specializes in web technology development and web system development from a global perspective, and has developed localized versions of products that are standard overseas but not available in Japan, and provided them to the Japanese market.
In today's increasingly IT-oriented world, we plan to continue to develop and provide ONLY ONE review marketing tool.
＝Company Profile
Company Name: Subspire Inc.
Location: 19-3 Amino, Amino-cho, Kyotango City, Kyoto 629-3101
Representative: Riley John Churchill
Established: December 2013
URL:https://subspire.co.jp/
Business activities: system development, open source customization, web marketing,
Web design, programming, site management (English speaking)
<Contact us
U-KOMI: https://u-komi.com/
Contact person: Abe, U-KOMI Division
Email: abe@u-komi.com
English 
Japanese