U-KOMI has released the ability to collect UGC content from Instagram.
This will enable hotels, restaurants, and e-commerce and mail-order businesses to collect, utilize, and analyze UGC posted by users on Instagram on their websites, and expect to increase the CV of their services.
Example of using UGC content on an item detail page
Content collected from Instagram can be tied to products so that they can be displayed along with review data acquired by U-KOMI, making it easy to create a path from each UGC content to the purchase screen.
Example of display when linking Instagram content and product data
<Expected effects of being able to acquire UGC from Instagram
- Effectiveness of augmenting owned media content
- Promotional effects from user postings to sales pages to purchases
What is U-KOMI, UGC Review Marketing Tool?
Customer feedback is one of the most important elements of marketing.
U-KOMI is able to acquire an average of about 10% of reviews via e-mail, a tool that has achieved an acquisition rate about eight times higher than that of typical review collection tools.
Custom questions can now be set up to collect the feedback you want from users of your service.
Users can also ask questions about each product on the site, and Q&A content can be easily generated by answering those questions.
■Background of development to enable UGC collection from Instagram
Improving the CV rate of a company's website and linking it to sales is an eternal theme that those in charge are constantly pursuing in their corporate marketing activities.
Japanese companies are finally beginning to realize the use of UGC, which has become commonplace globally.
We have found that collecting UGC on Instagram tends to increase CVR by 1.2 to 1.3 times overseas, and we decided to develop this service in order to further increase the effectiveness by simultaneously collecting user reviews and UGC.
U-KOMI's management screen allows you to collect photos posted by users on Instagram, as well as photos posted by your company, and curate them freely as an owned media gallery.
■About Subspire Inc.
Subspire Inc. specializes in web technology development and web system development from a global perspective, and has developed localized versions of products that are standard overseas but not available in Japan, and provided them to the Japanese market.
In today's increasingly IT-oriented world, we plan to continue to develop and provide the ONLY ONE UGC and review marketing tool.
＝Company Profile
Company Name: Subspire Inc.
Location: 19-3 Amino, Amino-cho, Kyotango City, Kyoto 629-3101
Representative: Riley John Churchill
Established: December 2013
URL:https://subspire.co.jp/
Business activities: System development, open source customization, web marketing, web design, programming, site operation (English support available)
<Contact us
U-KOMI: https://u-komi.com/
Contact person: Abe, U-KOMI Division
Email: abe@u-komi.com
English 
Japanese