In marketing, changes are required on a daily basis due to the evolution of technology and the diversification of consumers' purchasing behavior and needs,Visual marketing is now one catalyst that can significantly increase appealThe first two are the following.
In this issue, we will take a more in-depth look at visual marketing, a marketing technique that includes the use of social networking sites such as Instagram, X, and TikTok, including the appealing effects of visual UGC tools, the latest examples of their use, and key points for their introduction.
Contents: Contents
1. Visual Marketing: Basic strategy to increase customer interest through visual appeal
2. Why should we focus on visual marketing now?
3. What is a visual UGC tool? A new customer contact point that improves the quality of reviews and the appeal of the site
4. Key Points for Introducing Visual UGC ToolsChecklist: Explanation of items to be checked prior to introduction.
Summary: How far can EC marketing evolve with the use of visual UGC?
1. what is visual marketing: a basic strategy to increase customer interest through visual appeal
What is Visual Marketing? A marketing technique that enhances appeal through visual expression
First of all,Visual Marketingis a marketing technique that uses visual elements to promote a product or brand.Images, videos, illustrations, designBy making use of suchEngage, inform, and appeal to consumersThe objective is to
What is the image dominance effect? The impact of visual information on customer understanding and memory
It is said that the human brain understands and remembers illustrations and photographs more easily than text alone. This ...The Image Superiority Effect."It is called "the most important thing to do. Therefore, if you incorporate a lot of images and videos into your website and advertisements, you will be able to attract not only existing customers, but also new and interestedpotential customerThe company can also appeal to the
2. why should we focus on visual marketing now?
Why is visual marketing being used in so many industries?
Visual marketing is used in a variety of fields, including apparel, cosmetics, food, and general merchandise. In today's age of diversified consumer purchasing patterns and information overload, the effectiveness of product promotion on social networking sites such as Instagram, X, and TikTok is,Provide a realistic customer experienceIt has an important place in marketing, as it can be
Traditionally, offline, in-store shopping was the predominant consumption pattern.Consumption patterns in which consumers do not go to a store to look at a product and purchase it on the spot, but instead go online to research actual usage and other information about the product through word-of-mouth and product information via mall e-commerce, word-of-mouth sites, and SNS, and then purchase the product online as-is.is increasing.
In this context, the company has been working on the development of video commerce (*1), or to strengthen theEnhanced photos and videos of products and services on official SNSLet them do it,Enhanced reviewsIncreasingly, companies are placing more emphasis on having their employees
*1 Video commerce refers to a marketing method that uses video content to introduce products on an e-commerce site, allowing viewers of the video to purchase the products they have viewed.
Why are reviews and social networking posts essential to visual marketing?
For companies that want to promote visual marketing effectively,Utilize reviews and SNS posts that are the real voices of our customersTo do is to,An efficient and effective way to advertise and increase appealPhotos and videos posted on social networking sites are constantly checked,Potential to spread.Therefore, it is important for companies toValuable information assetsIt can be said that
In addition, theseLeverage information assets on your own websiteBy doing,Lengthen the time consumers spend on the e-commerce siteThe following is a list of the most common problems that can be solved by using the "Miscellaneous" function,Can be applied indirectly to SEOIt is said to be.
What is a visual UGC tool?? New customer contact points to improve review quality and site appeal
long vowel mark (usually only used in katakana)What is UGC? The basics of utilizing customer feedback and the role of tools
One way to collect and utilize real customer feedback is through User Generated Content (UGC) tools,Content created and published on the Internet by ordinary usersrefers to the following. Specifically,Blog posts, social networking posts, reviews, comments, photos, videosThese include
In marketing,Reviews reflect the real voices of consumersIn today's information-overloaded world, UGC tools are highly reliable and indispensable for motivating consumers other than existing customers to purchase products. In Japan, conventional UGC tools, including review tools, are mainly text-based or five-star ratings, but visual UGC tools are currently attracting attention.
What is a visual UGC tool? A new way to use photos and videos to generate trust in reviews
Visual UGC tools are tools that provide a visual representation of content such as photos and videos posted on social networking sites by customers who have purchased products or services, in addition to traditional text reviews and star ratings reviews.Ability to upload as a review on their online siteof the product. If content related to the purchase of products is already uploaded on social networking sites, they can beCollected and published as a visual reviewThe following is a list of the most common types of products that can be used in the market.
Consumers,Check text, star ratings, photos and videos on the e-commerce site.The reason is that it is possible to do so,Get specific details in the text that are not in the product descriptionThe following is a list of the most common problems that can be solved by using the "Miscellaneous" function,Learn about its actual use through photos and videos.The following is an example of a product that can be used in this way.
This allows us to provide new customers with a moreMemorable and trustworthy product promotionFor existing customers, it is also possible toApplied to fanization and repeater policiesIt is possible to do so.
Also, by introducing visual UGC,Increase the volume of your company's websiteThis allows for the display of product information and text reviews only, as well as content such as photos and videos. By posting content such as photos and videos in addition to displaying only product information and text reviews,It can enrich the look and feel of the site andIn addition, the new system will create an e-commerce environment that is even more likely to attract customers' attention.
4. key points for introducing visual UGC tools: explanation of items to be checked before introduction
When considering the implementation of a visual UGC tool, you need to verify several things to ensure that it matches your e-commerce site and brand concept.
Why is "ease of use" the most important factor in selecting a UGC tool?
First,Ease of use of toolsThe reason for this is that the tools that are supposed to be introduced to improve efficiency are not intuitive. If a tool that is supposed to be introduced to improve efficiency is not intuitive to use, it will in fact reduce operational efficiency.Implementing the system on their website, managing it after collecting reviews, improving the way they reply to customers, and efficiently analyzing the information collected.etc,Utilize reviews to communicate with customers.Above,Choose tools that are intuitive to use.efficientThis is the key to marketing.
How well does it work with text reviews? Why Design Consistency Matters for Appeal
Next, when implementing visual UGC, you mustAffinity with text reviews accumulated inIt is also necessary to verify whether there areWhether the site will "look good" as a site, including design consistencyHa,Visual AppealThis is a very important hook when targeting
How to increase the review acquisition rate?
Continue,Acquisition rate of review dataIs. When implementing a review tool,Increase the review acquisition rate, continue to collect a steady stream of reviews, analyze those information assets, and increase the CV rateBy collecting UGC on Instagram, the CVRs overseas are often aimed at1.2 to 2.0 timesand it is recognized that collecting them simultaneously with user reviews further enhances their effectiveness.
Why is lead design so important? What is the best way to lead from visual UGC to the product page?
Additionally, if you wish to post visual UGC on your e-commerce site,A tool that implements a lead that allows users to go directly from the visual UGC to the product page.This can be used to prevent customers from leaving the SNS posting page, and to appeal to customers in a stress-free manner without damaging their interest or willingness to purchase.
Instagram has a feature that allows users to go directly from an official Instagram post to a product page, and this same feature can be used in the visual UGC listing on the company's e-commerce site.
long vowel mark (usually only used in katakana)What is the cost-effectiveness of visual UGC? How to determine implementation costs and marketing effectiveness?
Finally,Cost performance considerationsIt is. The marketing effects that can be expected from the use of visual UGC are examined in terms of the above and based on the costs of traditional marketing,Whether it can be operated as a new marketing initiative with cost-effectivenessshould be considered.
Summary: How far can EC marketing evolve with the use of visual UGC?
Visual marketing is,Maximize the use of visual content to grab consumers' attention, appeal to their emotions, and make your marketing more memorableThe UGC visualization is a powerful marketing tool that can be used to stay ahead of the competition. Incorporating visual UGC into your e-commerce site or LP can be a very effective marketing method to stay one step ahead in an increasingly competitive e-commerce market.
In addition to traditional text reviews, visual reviews are to be used,Marketing measures essential in improving appeal and site managementThis should be the case.
U-KOMI is a UGC (user generated content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can display reviews beautifully on your own e-commerce site, not to mention improve your conversion rate (CVR) by utilizing Instagram content,Implementing a mechanism that enables the real-time utilization of a living information asset in the form of reviews as a feature.I am doing it.
In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
We encourage you to consider the benefits of implementing a visual UGC tool and consider how it can best suit your company.
Visual UGC Use Casesis here:https://u-komi.com/jirei/jirei34/
Download Materialsis here:https://u-komi.com/
To U-KOMIContact usis here:https://u-komi.com/contact/
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