[Updated January 2026 This article is a complete guide to 2026, including information on the latest UGC use cases and AI features.
What is UGC?User Generated Content (UGC) is an abbreviation for User Generated Content. It refers to content created by ordinary users, such as reviews, word-of-mouth and social networking posts, and is now an important and indispensable part of marketing.information assetThe first two are the following.Real voices of consumersis because of the wide range of ways it can be used, as well as its credibility and appeal,creative contentIt is also attracting attention as a
While many brands are realizing the impact of UGC and implementing it, due to the evolution of technology and the diversification of consumer buying behavior and needs,Phase in which the quality of UGC is testedWe are now entering the
In this session, we will provide a thorough explanation of UGC, from basic concepts, utilization measures, risk countermeasures, and future prospects, using the latest utilization examples and data!
Contents: Contents
1.What is UGC? Easy-to-understand explanation for beginners
- Basic UGC Concepts
- Specific examples of UGC
- Types of UGC
2. Why is UGC attracting attention now?
- Importance and benefits of UGC
- Attractiveness of UGC Content
3. What is a UGC tool?
- Features of the UGC tool
- Types of UGC tools
- Effectiveness of UGC tool implementation
4. UGC measures
- LP Improvement
- CVR Improvement
- CTR Improvement
- Engagement UP
- reply function
- Questionnaire Utilization
- UGC and Visual UGC
5. UGC and marketing strategies
- What is UGC Marketing?
- Creation of loyal customers
- one to one marketing
- fan marketing
6. Risks and countermeasures to be aware of when utilizing UGC
- UGC and negative reviews
- Pharmaceutical Affairs Law (former Pharmaceutical Affairs Law) measures
- Response to the Stemmer Regulation
7. UGC and SEO synergies
- Impact on reputation in search engines
- Importance of UGC collection and continuity
- What is the secret to making your website rich?
8. Collection of the latest UGC applications
- Kurashikinu (CVR improvement)
- Dear famfam (use of reply function)
- Mr. KEYMEMORY (Utilization of visual UGC)
9. Pioneering a New Era of Marketing with UGC
- UGC Strategy for AI Phase
- Future Prospects for UGC
10. UGC trends in 2026: the latest developments
- Optimization for AI Overview is mandatory.
- Demand for video reviews surges
- Increased importance of transparency and credibility of reviews
- Enhanced Instagram and TikTok integration
- Standardization of AI auto-reply function
summary
1.What is UGC? An easy-to-understand explanation for beginners
Basic Concepts of UGC
UGC stands for User Generated Content,user generated contentIt is called. Unlike the ads and posts that brands launch,Content produced by ordinary usersrepresents the
Specific examples of UGC
A typical example of UGC is when consumers post when they purchase a productReviews and word of mouthand posted through social networking sites such as Instagram, TikTok, XVisual content such as text, photos and videosThese include
Types of UGC
A. Text Review
Photos and videos cannot tell the story.Detailed use and feeling of use expressed in wordsThe following is a list of the most common types of products that can be used in the market.
I'm texting,Submit reviews for both intangible and tangible products.The following is a list of the most common types of products that can be used in the market.
B. Star Rating/Score Review
This is a review using ratings by star marks and numerical ratings.
. because it is a simple evaluation method,Easy for consumers to see and understandThe following are some of the characteristics of this product.
C. VisualUGC
... refers to images and video content posted on Instagram, X, and TikTok.
With the proliferation of social networking sites, tagging posts,PR and evaluation of products and serviceswill take place.
The photos and videos uploaded on social networking sites.Visual UGCThe reason is that the product can be posted on the e-commerce site as aIncreased site volume, ,Visual AppealEnables the
2.Why is UGC attracting attention now?
Importance and Benefits of UGC
UGC, such as reviews and word of mouth,customer evaluationand ... andVOC (Voice Of Customer)and so on, and are indispensable for marketing as the so-called "voice of the customer.Reliable information assetsIt is positioned as a
With the introduction of UGC, you will experience a variety of benefits. Consumers.You can research products and services in advance.of consumers' purchases byReduced anxiety and boosted purchasesIn other words, the In other words,social proof(in Japanese history)(※1)It can be used as a
Also,Reduce return ratesThe brand is now able toReduce staff man-hoursWe will contribute to the following
In addition, customers themselves discover ideas for new ways to use products and services, and these ideas are disseminated,Potential to be a catalyst for increased appeal and buzz through SNS, etc.The company has the potential to Companies,Receive the benefits as actual revenue without the cost of advertising.The following is an example of a product that can be used in this way.
The UGC is now aConsumer-generated content that attracts both businesses and consumersIt continues to attract attention as a
(※1)Social proof, also called social proof, is a psychological term proposed by American psychologist Robert B. Cialdini in the 1980s. It indicates that people refer to, or are influenced by, the social evaluations, opinions, and actions of those around them in order to give validity to their own judgments, thoughts, and actions.
Attractiveness of UGC content
UGC content and visual UGC content is,Real customer experienceis created and disseminated from a starting point. This is more than advertising and posting by companiesHighly trustworthy and easy for users to imagine when using the product or service.It will be.
In addition, since there are no restrictions imposed on brands, they are free to create and express their own content, allowing for a wide variety of creativity and ingenuity,Content that looks goodThey will be able to communicate the appeal of their products and services as
3.What is the UGC Tool?
Features of UGC tools
The UGC tool is, simply putTools for displaying real customer feedback as "word of mouth" or "reviews" on your websiteThe UGC tool is not simply a review tool that displays reviews. The role of a UGC tool as a review tool is not simply to display word-of-mouth and reviews, but also to create, collect, and utilize reviews in a wide range of ways.Potential marketing effectsIt is an attention-grabbing appeal tool.
For example, by using UGC such as word of mouth and reviews,Companies analyze points for improvement and promotion of products and servicesWe are able to meet the needs of our customers because we are able toReal-time.We can respond to the needs of our customers. Also,Measuring the effectiveness of marketing campaignsand ... andBrand Reputation ManagementThe product can also be used forRespond quickly to market trends and competitive developmentsThe following is a list of the most common types of products that can be used in the market.
Currently, UGC tools are used for visual content materials such as photos and videos posted on social networking sites including Instagram, TikTok, XAs a visual UGC toolIt can be utilized to implement functionality that goes beyond displaying text reviews. By utilizing visual reviews in addition to traditional text reviews,Richer site contentand can be made into aVisual customer appealIt will be possible to do the following
There are various methods of UGC collection, depending on the tool, such as by sending dynamic emails, by searching for hashtags on SNS, or by linking with QR codes in actual stores, etc.
Types of UGC tools
A.UGC Tools
ConventionalReview tool to post star ratings and display textual reviews and reviewsIt is. The tools vary in their capabilities, and word of mouth andGenerate, collect, analyze, and utilize reviewsThe categories differ in their areas of expertise. Others implement Q&A functions, others implement marketing measures, some specialize in review collection, others in SNS post collection, and others are tools for actual stores, and their characteristics vary.
B. Visual UGC tools
Visual UGC tools collect visual content such as photos and videos posted on social networking sites such as Instagram, TikTok, and X, using hashtag search functions,Relatively new tool to display on your own site like an albumIt is.
UGC tools are currently evolving at a dizzying pace,Always check the latest featuresThe following is a list of the most important factors that need to be taken into account.
Effects of introducing UGC tools
The benefits of implementing UGC tools include the following items
✔︎Improvement of CVR by improving the site's LP
✔︎Improve CRT by posting product evaluation information to PLA
✔︎Increase engagement by communicating with customers using the reply function
✔︎Building "credibility" in review management from a third-party perspective
By implementing UGC tools and visual UGC tools, the aforementioned effects can be achieved by posting text content and visual content using photos and videos,Your company's website will be enhanced and more appealingAs a result, many marketers work on a daily basisCan be used as a rich SEO toolIt can be said that
Furthermore, in recent years"Fake Review."The problem is the spread of"Quality of reviews."and ... and"Reliability."is very much in question. It is not enough to just publish a review,Appropriate review managementis required. UGC tools in this regard,"Transparency in review management."to be realized.
Since each UGC tool has different features, functions, and price points, it is important to consider the following points for your own e-commerce site.Tools aligned with marketing goalsIt is important to select and utilize the
4.UGC measures
LP Improvement
The review will be posted on the Landing Page (LP), which will increase the volume of the site and visuallyCreating pages worth looking atSome UGC tools do more than just display reviews,Customize the way reviews are presented to match the site designThere are also tools that can be used toSite appearance and SEO effectivenessIf the following is important to you, we recommend that you compare and contrast the two.
CVR improvement
We have just measured the effectiveness of an LP (landing page) with reviews and an LP (landing page) without reviews,LP's with reviews are more,1.2 timesAlso, CVR (Conversion Rate) is improved.The results of our own research have confirmed that the CVR has increased by more than 2 times. We have also received feedback from many of our users that their CVRs have improved by more than 2 times.
CTR improvement
Reviews use star ratings, text, and visual content, so they are moreEasy to catch the eye of consumers who need detailed informationWhen searching for the same product name, the site with reviews is more likely tovisual appealThis enables the company to By posting reviews, the star rating, numerical rating, and number of reviews appear in PLAs (Product Listing Ads), which naturallyCTR (Click Through) Rate) improvedThe following is a summary of the results of the project.
Increased engagement
Submitted by a customerReplying to reviews increases engagement. Many users now use their smartphones rather than PCs as their main device for online shopping, and because of the rapid scrolling of the screen, the content may not be seen as much as it should be. The reviews can catch the consumer's attention and keep them from scrolling. The result,Increased time on site and higher engagement ratesSome UGC tools allow you to see the impact of reviews on orders,Analyze engagement ratesThe reason is that it is possible to do so,Utilized to measure marketing effectivenessIt is possible to do so.
reply function
The UGC tool includes a feature that allows staff to reply to reviews submitted by customers. Customers can also reply directly to reviews online to address any questions or complaints they may have,Realize one-to-one customer service like in a physical storeand can be used toIncrease customer loyaltyYou can do this (see*2(The staff's workload increases because it takes more time to reply to each case carefully, but this is where the UGC tool's functions can be utilized,Ability to automatically generate repliesSome implement the following to reduce staff man-hours. In addition, this series of exchanges is,Display as content for customers with similar questions or concernsThis can be used to reduce the number of inquiries. In addition to the review posting screen, it can also be posted on the "FAQ" page of the company's website to reduce the man-hours required to respond to inquiries.
*2Loyalty here refers to the customer's attachment to and liking of the brand.
Use of Surveys
When you make a review request to a customer who has purchased a product or service, you are not only asking for a free review,Set up the posting of questions that include points from the store that you would like to utilize in your marketing initiatives.You can do this at the same time as the text review. You can answer questions at the same time as the text review, and thisUtilized as a surveyThe key point here is to make the survey questions easy to answer, even for busy users. The key here is to make the survey questions easy to answer, even for busy users,Keep it to a reasonable number.Things like that,Making answers optional, etc.to do so. For example, if you are a food retailer, you can ask respondents to respond to the number of times they purchase the product, how they use the product for their purposes, how good it tastes, how convenient it is, how satisfied they are with the product, and so on. In addition, it is easier to collect UGC by rewarding actions such as posting reviews, attaching review photos/videos, and sharing on social networking sites, etc. Questions you have answered,Categorized and displayed in reviews as isBy doing so, customers canJudiciously look at reviews of users close to you.This makes it highly appealing.
UGC and Visual UGC
Instagram, TikTok, X, etc.Display UGC with photos and videos collected through SNS on owned mediaThis allows consumers to obtain more detailed information about products and services. For example, in the case of apparel UGC, if a user posts not only their height and weight, but also the results of a trendy skeletal structure diagnosis, personal color, etc., they can compare it to their own body type to see how it actually feels to wear. This allows users to compare their own body type to see how they actually feel in the clothes,Prevents mismatches in online shopping and reduces return man-hoursCan be done.
In addition, by using the visual UGC feature, not only general user content,Photos and videos created by brand staff and clearly labeled as staff contributionsYou can also do the following. This allows you to explain your products and services more carefully, clearly, and differentiates you from your competitors. If your brand has a physical store,Categorized visual albums for each storeThe reason is that it is possible to do so,Utilize review tools to communicate the appeal of both online and brick-and-mortar storesThe following is an example of a product that can be used in this way.Categorize by productThere are also tools that allow you to post reviews as a moreProviding consumer-oriented informationto be realized.
By linking with Instagram, you can use your customers' product and service pages on your website.Easier to encourage new inflows.but also by staying in the customer's interest there,Possibility of organic search later onis increased by making good use of visual UGC,Increase CVRThe following is an example of a product that can be used in this way.
5.UGC and Marketing Strategy
What is UGC Marketing?
UGC marketing is the collection of content generated by consumers,Use as a reliable source of information for your customers to generate revenueMarketing.
Without the high cost of advertising.In addition, because it is possible to increase the effectiveness,High cost-effectiveness can be expectedTherefore, now is an appropriate time to start working on it, as CPAs are skyrocketing. In this section, we will discuss various marketing strategies that utilize UGC marketing.
Creation of loyal customers
What is a loyal customer?Customers who are attached to a particular brand, product, or service, and who continue to purchase it over and over again over a long period of time.is a term used to describe a customer's loyalty to a brand, product, or service. Unlike good customers who purchase frequently and have high purchase amounts, loyal customers are considered to have a specific attachment to a brand, product, or service. They do not easily drift to other brands, "Deep-rooted fansIt is characterized by the fact that it is a "one-stop shop.
Creating loyal customers is a critical issue in modern marketing. Because by creating loyal customers,Earn continuous, stable revenue and build a long-term business plan.Loyal customers are also able to actively promote their brands, products, and services to a customer base that does not yet know them. Loyal customers also actively promote their favorite brands, products, and services to a customer base that is not yet familiar with them,Reviews are reliable and likely to attract new customers.This is an aspect of the
One to One Marketing
In order to create loyal customers, several marketing strategies must be put in place. One of them is.one to one marketingOne to one marketing is just as the saying goes,Marketing techniques to communicate with customers according to the needs of each individual customerof the
To create loyal customers,It is important to provide information from the customer's point of view that is close to the customerIt is. This communication,An opportunity to create trust and a sense of security and to encourage people to purchase products and servicesThe first two are the following.
For example, it can send out e-mails with information that may be of interest to the customer, or provide a recommendation function that displays related products based on the customer's purchase history.
Also,Proactively providing post-purchase support to turn customers into fans.By using UGC tools to respond to customer reviews, customers are encouraged to post reviews.Positive EmotionsIt is easier to have aPost review again on next purchase.The possibility that they will do so increases.
Fan Marketing
What is fan marketing?A method of marketing by cultivating brand fans who patronize and "push" products and services, and leveraging their influence.It is.
Fans rather than loyal customers,Enthusiasm and stronger affection to use and promote products and servicesIn recent years, the brand has developed its own community to cultivate loyal customers and fans. In recent years, the brand has developed its own community to foster loyal customers and fans,A "place" where customers can communicate with each otherWe have also seen companies offering
In such communities, loyal customers and fans of the brand already have a mutualLively exchanges of opinions and brand informationThe "I" in "I" is the word for "I" in the Japanese language.
UGC tools can be used as one such community, where reviews from loyal customers and fans can be trusted,Displayed in top reviews as a real customer experienceThis will have a positive impact on the brand, not only with existing customers, but also with new customers.
They are alsoA place to generate and share ideasAs a result, the use of UGC tools as a community has the potential to positively influence not only new customers, but also various segments of customers, including blue-chip customers, and lead to the cultivation of new loyal customers and fans.
6. Risks and countermeasures to be aware of when utilizing UGC
UGC and Negative Reviews
When collecting UGC, negative reviews are often posted. Many companies may be troubled by the negative reviews because they may reflect poorly on their products, services, or brand.
In the case of negative reviews, such as dissatisfaction with a product or a different feeling from the actual use of the product, rather than publishing them, they have the potential to increase trust in the brand. Recent years,Review QualityNew customers tend to be suspicious of "fake reviews" if all the reviews are good. Therefore, we have to be careful to avoid "fake reviews",Dare to publish reviews with low ratingsBy doing,Use the site as a trusted brand that also publishes negative reviewsThe aspect of this is that it makes it easier for the customer to make a purchase.
Also,By replying to negative reviews.For customers, it increases their awareness that their reviews are being looked at,Increase customer engagementIt may be possible to by posting this series of exchanges in the review,It is important for other customers to see that the brand is sincere in its customer service and does not leave negative reviews unanswered.It can be said that
On the other hand, if a slanderous or unsubstantiated negative review of a product, service, or brand is posted, it cannot be left untouched, as it will damage the brand's image. In this case, the review tool is equipped withAbility to set public and private review settingscan be used to efficiently address the problem.
By setting the target review to private, the review will not appear on the site. Also, like the UGC tool U-KOMI,AI automatically identifies reviewsThe review tool also has the ability to be set as public, private, or pending, which reduces staff man-hours and allows for review of private or pending reviews when there is time to do so. The availability of these features is a unique advantage of review tools.
Measures against the Pharmaceutical Affairs Law (former Pharmaceutical Affairs Law)
The "Pharmaceutical Affairs Law" refers to the former Pharmaceutical Affairs Law, also known as the "Pharmaceuticals and Medical Devices Law," but its official name is the "Law Concerning Quality, Efficacy and Safety Assurance of Pharmaceuticals, Medical Devices and Other Products. Its purpose is quoted below.
Article 1 This Act shall come into force as from January 1, 2005, and shall apply mutatis mutandis to all drugs, quasi-drugs, cosmetics, medical devices, and regenerative medical products (hereinafter referred to as "drugs, etc."). Article 1 The purpose of this Act is to improve health and sanitation by implementing regulations necessary to ensure the quality, efficacy and safety of pharmaceuticals, quasi-drugs, cosmetics, medical devices and regenerative medical products (hereinafter referred to as "drugs, etc.") and to prevent the occurrence and spread of health hazards due to their use, by taking measures to control designated drugs, and by taking measures necessary to promote research and development of drugs, medical devices and regenerative medical products that are particularly necessary from a medical standpoint. The purpose of this Act is to improve health and hygiene by taking necessary measures to prevent the occurrence and expansion of dangerous drugs on the basis of medical care. (2) The purpose of this program is to*3)"
One factor that makes this drug law a challenge in the review is that this law is not just for companies,General consumer transmissions are also covered.This is because the For a review of the product's efficacy,It is not objective and cannot be regarded as a guarantee of the efficacy of the productThe following is a list of the most common problems with the "C" in the "C" column.
Therefore, we cannot publish such reviews because they violate the Pharmaceutical Affairs Law. However, we understand that there may be cases where you would like to publish the wording of reviews written by customers that do not violate the Pharmaceutical Affairs Law. In such cases, the review tool can be used to eliminate the so-called "review language" that violates the Pharmaceutical Affairs Control Law.Only NG words are not displayed, and other text can be written as is.It is.
*3Ministry of Health, Labour and Welfare. "Act on Quality, Efficacy and Safety Assurance of Pharmaceuticals and Medical Devices".
1960-08-10,https://www.mhlw.go.jp/web/t_doc?dataId=81004000&dataType=0&pageNo=1,(reference 2025-02-03).
Compliance with Stemma Regulations
Stemming is the so-calledstealth marketingabbreviation for goods and services,Concealing the fact that the advertisement is an advertisementThis refers to the use of "cherry-picking" to advertise a company's products or services. For example, using reviews to promote one's own products or services in a manner similar to so-called "cherry-picking. Another example is paying popular influencers to promote your products without clearly indicating so, even though you have paid them to do so. This undermines the credibility of reviews, which are supposed to be posted by a third party to ensure their reliability, and if the company is found to be engaged in stealth, trust in the company will be undermined.
Advertising by the company or by giving or receiving remuneration should be clearly stated.is important for maintaining public trust.
7. UGC and SEO synergies
Impact on search engine ratings
Reviews and reviews are,Primary information because it is transmitted through direct consumer experience(in Japanese history)*4), which is often referred to in Google SEO. This is often referred to in Google's SEOE-E-A-T.(in Japanese history)*5E-E-A-T is an SEO target to be evaluated by Google because it falls under the E-E-A-T (E-E-A-T is a term used by Google to refer to the E-E-A-T),Experience, Expertise, ,Authoritativeness, ,Trustworthinessmeans "a person who is a member of a group of people who are not members of a group.
By UGC publication,Increased amount of keywords and contentNot only,Constantly collecting reviews and updating information keeps content fresh. Since the information is from the user's perspective, it is more easily related to the purpose, intent, and keywords of the user's search,Improved CTR and time spent on the site, and realized SEO benefits.You will be able to.
*4Primary information refers to information that is directly experienced by the informant him/herself or obtained through surveys, such as questionnaires or interviews.
*5Elizabeth Tucker. "Quality Assessment Guidelines Update: E. of Experience Added to E-A-T".2022-12-15,. https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t?hl=ja, (ref 2025-02-10).
Importance of UGC collection and continuity
UGC isThe more you continue to collect, the more effective your SEO will be!UGC. The effects of UGC, referred to as information assets, are as described earlier.Strengthening our own website(2) Because the company is a "company" or "corporation" (i.e., a "corporation" or "corporation")Important to continuously generate, collect, and accumulate reviewsIt is. As data accumulates and becomes more visible and numerous, even a few low-rated reviews can be a sign that the site is being used by many customers, thus increasing confidence in the site.
What is the secret to making your website rich?
Many brands may operate their own online sites in conjunction with malls such as Amazon and Rakuten, although Amazon and Rakuten sell better and are more likely to be viewed when searched,Sales on the company's website are not keeping pace with sales, and visitors to the site are few.Are there many brands that have a problem with this? UGC tools can answer this problem.
Having UGC on your site increases the amount of content on your site, and when used in conjunction with the use of visual UGC, it enriches the look and feel of your site, making it easier to attract customers. Also,Improved CVR by displaying star ratings, numerical ratings, and number of reviews on Google search PLAs like Amazon and Rakuten to encourage visits to their sites.can be done. These series of measures are,Not only will it increase the number of visitors to your site and sales on your site, but it will also naturally improve your SEO.Therefore, synergistic effects can be expected.
8.A collection of the latest UGC applications
We will introduce actual brands using the UGC tool U-KOMI from the perspective of the effectiveness of the tool's implementation.
Kurashikinu (CVR improvement)
KURABIZ, which sells socks and underwear made of natural silk and wool, has introduced U-KOMI to its stores.In one month.More than 750reviews were gathered and incoming sessions were1.5 timesThe conversions are1.2 timesAnd sales.1.3 timesIncreased to aboutI did.
Dear famfamfam (use of reply function)
After introducing U-KOMI, the number of customers who purchase dog food based on reviews increased,Increased CV rateI did.Communication with customers is activated through polite replies to reviews.This has led to the development of a sense of security and trust in the company's brand.
KEYMEMORY (Visual UGC)
After the introduction of U-KOMI, KEYMEMORY, which designs and sells items inspired by loungewear and workplace uniforms for relaxing everyday life based on the concept of "special time in Kamakura", introduced U-KOMI,In three months.1,700 casesSuccessfully collected reviews ofI did.Short videos and live feeds created by staff and uploaded using visual UGC functionalityThe "I" is the "I" of the "I",Use for customer service in physical storesThe company has been
9.Pioneering a New Era of Marketing with UGC
UGC Strategy for the AI Phase
Today, AI has become an integral part of marketing... and UGC,AI functionalityAI will become an increasingly important tool in the future.
As for AI functions in UGC, the aforementioned automatic review decision function is one example, but more recentlyAbility to analyze and summarize collected reviews and display them at the top of the listAnd,Auto-reply function where AI automatically replies to questions from customersSome are equipped with
On the other hand, did you know that UGC is an effective aspect of AI?
Generated Artificial Intelligence such as Chat GPT and Google AI Overviews are used daily not only in business situations, but also by ordinary users. In these situations, people search for specific products and services in relation to their daily lives,Sites with UGC tools are more likely to be referredThis is an advantage.
In other words, we have not implemented UGC tools.Stay one step ahead of your competitorsIt is possible to
AI and UGC tools are mutually influencing each other, and we can expect to see further benefits from the use of UGC tools in the future.
Future Prospects for UGC
UGC has already demonstrated its appeal from a marketing perspective, and not taking advantage of it is tantamount to losing certain business opportunities UGC is being generated on a daily basis, and not just by UGC tools,Strategic impact on the brand communityThe following is a list of the most common problems with the "C" in the "C" column.
Until now, many brands may have focused on CRM (Customer Relationship Management) = Customer Relationship Management. This refers to a system to manage and strengthen the relationship between a company and its customers for mutual benefit, and mainly involves the management and utilization of customer information. Many brands are working to build trust with their customers and to make them repeat customers and fans. CRM is a way for companies to spend man-hours and money on marketing to strengthen relationships with their customers, but the prospects for UGC are opening up for marketing that goes beyond that.
that isFRMFRM is a marketing initiative called "FRM,Fan Relationship ManagementAbbreviations for,New concept of fans calling and fostering fansIt is. Specifically, it is a measure to form communities where customers can communicate with each other, increase fan loyalty, and encourage fans, including new customers, to spread the word about products and services among themselves. When you get right down to itPossibility to realize marketing without the need for salesThis is a measure that has the potential to In conjunction with word of mouth and reviews, UGCReal-time exchangeBy being,A constantly fresh community platform continues to be nurtured.By,Cost-effectiveness of advertising, analysis and utilization of customer dataIt is possible to clear up a variety of issues such as
10. UGC trends in 2026: the latest developments
As we enter the year 2026, UGC marketing is entering a new phase. Here are some of the latest trends and changes.
long vowel mark (usually only used in katakana)Optimization for AI Overview is mandatory.
With the full-scale rollout of Google's AI Overview (formerly SGE), sites with UGCPriority display in AI search resultsThe tendency for sites with actual customer reviews to be Sites with actual customer reviews are easier for AI to recognize as "trusted sources",Average increase of 1.8 times in the number of times the product is displayed in search resultsThe number of employees is increasing (according to our own research).
long vowel mark (usually only used in katakana)Demand for video reviews surges
Compared to 2025, consumers seeking reviews in video formatIncreased by approximately 2.3 timesThe number of respondents was about 1,000 in the first half of the year. Especially in the beauty, fashion, and food industries, short video reviews of 30 seconds to 1 minute filmed with a smartphone,Increase CVR to 1.5 to 2 times that of traditional text reviewIt has been confirmed that the effect of the use of the "Sodium" in the body is to increase the amount of water in the body.
long vowel mark (usually only used in katakana)Increased importance of transparency and credibility of reviews
More than a year after the enactment of the "Stemmer Regulation," consumers are looking even harder, according to the 2026 survey,83% consumers "always check the reliability of reviews."Response. This is an era in which proof-of-purchase reviews and careful responses to negative reviews are directly related to brand trustworthiness.
long vowel mark (usually only used in katakana)Enhanced Instagram and TikTok integration
In addition to Instagram integration in collecting UGC from social networking sites,Importance of TikTok Linkage SoarsFor brands targeting Generation Z, by utilizing UGC via TikTok,Engagement rates averaged 2.5xA number of cases have improved to
long vowel mark (usually only used in katakana)Standardization of AI auto-reply function
A surge in brands utilizing AI to reply to reviews, with features like U-KOMI AI,Reduced reply time by 90%It is now possible to maintain and improve customer satisfaction while It is now possible to both reduce staff man-hours and increase customer engagement.
summary
In this issue, we introduced a wide range of topics on UGC, from basic concepts, utilization measures, risk countermeasures, and future prospects.What is UGC? Is UGC really a strong marketing tool in the first place?Please use this guide as a UGC guide to various questions such as
U-KOMI is a UGC (user generated content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can display reviews beautifully on your own e-commerce site, not to mention improve your conversion rate (CVR) by utilizing Instagram content,Implementing a mechanism that enables the real-time utilization of a living information asset in the form of reviews as a feature.I am doing it.
In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
We hope you will take this opportunity to consider the benefits of introducing UGC tools and consider implementing them in line with your company's marketing initiatives.
What is UGC utilization? Case Study Listis here:https://u-komi.com/jirei
Download Materialsclick here:https://u-komi.com/
To U-KOMIContact usis here :https://u-komi.com/contact/
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