In recent years, reviews and other so-calledThe Importance of "Word of Mouthis now widely covered in marketing, and more and more brands are implementing review apps and UGC tools.
With the growing demand for tools, many brands may be considering implementing them, but after implementation, these apps and tools can suddenly becomeMeasures to be taken in the event of termination of provisionHave you ever thought about the
In fact, when Product Reviews, a product review application provided by Shopify, which has many users, was terminated in May 2024,Need for app migrationMany brands may have been faced with the problem of how to respond to this problem.
In this issue, we will introduce measures to be taken in the event of unforeseen circumstances, such as the termination of the review application.
Contents: Contents
1. What to prepare before the review application is lost.
-Backup and export of existing reviews
-Considering the introduction of other review tools
2. Moving reviews when changing EC carts
3. What are the benefits of continued use of the review tool?
summary
1. What to prepare before the review application is lost.
Backup and export of existing reviews
Some review apps have the ability to export accumulated review data. In a marketing strategy, reviews, which are information assets that have been acquired up to now, are lost as soon as the app is closed,Potential for lost opportunitiesThere are
By the end of the application,Backup and export of review datashould be completed. Review.Raise awareness and operate as a brand assetIt is important to
-Considering the introduction of other review tools
To back up the accumulated review data, export it, and then re-run that data,Consider implementing new toolsThe following is a list of the most important factors that need to be taken into account.
Depending on the tool,Support system for migration workmay be substantial, it is advisable to consider the following various perspectives in accordance with marketing objectives.
✔︎Difficulty of migrating review data
✔︎Level of support system
✔︎Convenience after migration
✔︎price side
Also,free trial (e.g. of software, game, etc.)Some tools that implement the following factors will provide one indicator to compare these factors by actually using the tool.
2. Moving reviews when changing EC carts
In cases like this one, such as the termination of the review application that Shopify provided,Transfer of the cart itselfSome brands may consider
Also, if you are considering moving your cart for marketing purposes,How to transfer review dataIn many cases, we are plagued with In such cases, backup or exported review data must be introduced to meet the specifications of the next cart.
Preliminary confirmation of the procedure for transferring review data to the cart of your choice and whether it is possible to transfer the data in the first place.It is important to Also,Availability of import functionThe characteristics of each tool should be carefully investigated and carefully considered, including
3. What are the benefits of continued use of the review tool?
Reviews,Valuable information asset with the objectivity of a third-party perspectiveTherefore, its management not only affects the purchasing behavior of customers,Building trust with customers and customer retentionThis is a very important aspect of the project.
Collecting and managing reviews, such as review tools.Clarify that third-party tools are used for implementation.This tends to make it easier to gain the trust of customers.
In addition, the fact that primary information in the form of reviews is posted on the company's website is important to customers.Proof that the site is trustworthyand thenEffective for SEOIt is. In addition, the review tool isContinuous useBy doing,Review data is accumulated to enhance the company's e-commerce siteThis leads to
By strengthening SEOIncreased number of visitors from organic searchand as a resultIncreased conversion ratescan be expected. This will allow for,Not dependent on advertising measuresAnd also,Expected to increase profit marginsIt can be said that
summary
In this issue, we introduced measures to be taken in the event of unforeseen circumstances, such as the termination of the review application. After the introduction of a review application, not only countermeasures for daily operations,Specific measures to be taken when unforeseen circumstances ariseAlso about,prior consultationIt is important to do so.
U-KOMI is a UGC (user generated content) utilization tool for collecting and utilizing customer feedback. By using this tool,Efficient implementation from review collection to operationNot only can it be done, but it can also be done,Various support systems, such as review migration, are also availableThe system is designed to provide a real-time review of the information asset. In addition, we have implemented a system of features that allow our clients to utilize the living information asset of reviews in real time.
In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
Even if you have never used a UGC tool beforeEasy to install and set upWe are not only able to provide you with the best service,Migration of reviews due to cart migrationWe are flexible to accommodate your needs, such as Please consider taking advantage of this opportunity.
List of Application Examplesis here:https://u-komi.com/jirei
Download Materialsclick here:https://u-komi.com/
To U-KOMIContact usis here : https://u-komi.com/contact/
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