How are you working on your SEO strategy?
In fact, there is one SEO strategy that is starting to get a lot of attention right now. It is SEO for the search engine Bing. In this issue, we will introduce SEO measures for Bing, including the use of UGC tools, from three points of view.
Contents:
1. What is SEO?
2. Why Bing?
3. SEO points in Bing (1): Optimization for both mobile and PC
4.SEO point in Bing (2): Create quality content
5. SEO Point 3 in Bing: Disseminate primary information
summary
1. What is SEO?
SEO is the term used to describe "Search Engine Optimization" is an abbreviation for "search engine optimizationThis is what is known as a "search engine". When a user searches using a search engine,Take measures to ensure that your site appears at the top of the list.The term "the Company" refers to the Company.
Specifically,Content Measuresand ... andinternal measures, ,external measuresThe following is a list of some of the things that we have done. Here is a brief description of what it entails.
Content Measures
Content aligned with user needsThe content created here can be used for sales and other purposes in addition to the site. The content created here can be used for sales and other purposes in addition to the site, so enriching the site with quality content will be the key to higher search rankings.A site that is easy for users to understand and attracts their interestIt is important to
Also, once content is created, it should not be left as is,Constant need for renewalThere are two types of rankings. Even if you are ranked highly, if your content no longer meets the needs of users, you may no longer be ranked highly.
Internal measures
Measures for search enginesIt is.To make it easier for search engine robots (crawlers) to find, evaluate, and register pagesmeasures to be taken. It is important to properly structure the site. Various measures are taken, such as reviewing duplicate content, placing HTML tags, and proper URLs.
External measures
Subjects from external sitesLink (*1)Measures to increase the reputation of your site by acquiringThe quality of the links is also evaluated. Since the quality of links is also evaluated, it is important to note that it is not enough to simply increase the number of links.
Measures that can have an immediate effect when aiming for higher search rankings (e.g.*2There are also measures such as banner ads and listing ads asMust continue to pay ongoing advertising costsTherefore, it is difficult to say that it is efficient in the long run.
SEO, on the other hand, often takes time to show results, but if the site is evaluated as a high quality site from the user's perspective,The site will be visited by a large number of customers without advertising costsTherefore, the benefits to be gained are significant and well worth the measures to be taken.
*1Have an external site attach a link to your company's site.
*2When cost-effectiveness is forecasted and appropriate measures are taken.
2. Why Bing?
Microsoft is investing in OpenAI, starting in February 2023,ChatGPT-based chat feature called Bing AIis implemented. This is,ChatGPT Search's GPT-4 and Bing's unique featuresis gaining attention because it is said to implement the
ChatGPT is now an indispensable part of many different fields. It is also a tool of exceptional value in marketing, and its implementation of this functionality means that SEO in Bing will increasingly not be taken lightly in the future.
Therefore, we will focus on three key points and explain the measures to be taken.
3. SEO points in Bing (1): Optimization for both mobile and PC
One of the ways in which it differs from Google is,How to take measures in the mediaGoogle has switched to a policy called MFI (Mobile First Index), which is based on the view that mobile users are surpassing PC users. This is in view of the fact that mobile users are surpassing PC users,Focus on the comfort of the search experience on mobileThis means that we now give priority to mobile sites. In other words, mobile sites are now prioritized. Therefore, many companies may be shifting their SEO strategy to mobile sites rather than PC sites.
Bing, on the other hand,Evaluate both mobile and PC sitesThe concept of MFI does not exist because theNeed to optimize bothIt is important to take SEO measures without neglecting the optimization of PC pages.Not highly competitive, so it is easy to aim for higher rankings.It can be said that this is a trend.
4.SEO point in Bing (2): Create quality content
In Bing,Emphasis is placed on the quality of content on each page.Because of the trend,Create and provide high quality, fresh contentIt is important that you are doing so.Extract information from the user's perspective and create unique, branded contentThe following is a list of the most important factors that must be considered.
For quality content creation, often mentioned in Google's SEO strategyE-E-A-T.(in Japanese history)(※1)(E-E-A-T) for reference,Experience, ,Expertise, ,Authoritativeness, ,Trustworthinessmeans "a person who is a member of a group of people who are not members of a group.
To explain E-E-A-T in turn, the evaluation criteria are based on actual experience (experience), created from a professional perspective (expertise), objective evaluation from a third party and social recognition (authority), and that the site is safe and trustworthy (reliability).
E-E-A-T is the standard at Google, though,From the search user's point of view, points to be considered when searching for a siteTherefore, it is recommended that you use it as a reference when creating content for Bing to improve your site's rating.
5. SEO Point 3 in Bing: Disseminate primary information
Content As part of SEO,Dissemination of primary informationIt is effective to do the following What is primary information,Direct experience of the informant him/herselfAnd,Information obtained from surveys, interviews, and other researchThis refers to the Very important for marketing.Reviews and other UGC informationis also included in the primary information.
Among primary information, you can make use of UGC tools that collect reviews and display them on your e-commerce site, in line with SEO evaluation criteria.content marketingIt is possible to achieve the followingReviews are the customer's actual experience with the product or service.Based on the and by posting it on theIncrease credibility to the siteThis can and has resulted inIncrease site reputationThis will make it possible to
In addition, UGC tools are more than just posting customer testimonials. It depends on the use of the tool,Attract consumer interestVarious measures can be taken. For example, the receivedReply to customer feedback within the reviewThe series of exchanges can be done byDisplay as Q&A contentIt is possible to do so. In addition,Customer surveys collected along with reviewsThis will provide a rich source of primary information.
summary
In this issue, we introduced SEO measures for the search engine Bing, including how to utilize UGC tools. Although Bing is now gradually attracting attention, partly due to the influence of ChatGPT Search, not many companies have started SEO measures for Bing, although SEO measures can be devised based on various criteria, just like Google,UGC tools enable efficient and effective measures to be takenThe first two are the following.
U-KOMI is a UGC (User Generated Content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can display reviews beautifully on your e-commerce site, not to mention improve your conversion rate (CVR) by utilizing Instagram content,A system that allows you to take advantage of the living information asset of reviews in real time.is implemented as a function.
In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
Even if you have never used a UGC tool before, it is easy to install and set up, so why not take this opportunity to consider using it in your SEO strategy?
UGC Application Examplesis here:https://u-komi.com/jirei/jirei18
Download Materialsclick here:https://u-komi.com/
To U-KOMIContact usis here : https://u-komi.com/contact/
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