What is the transparency of reviews that "U-KOMI" can achieve?

Review "quality"The introduction of UGC (User Generated Content) tools will bringSecrets to improving credibility, CVR, and LTVThe presentation will provide a thorough explanation of the practical points of the review strategy using the UGC tool "U-KOMI" for the following topics

Contents: Contents
1. Why are "reliable reviews" important now?
2. Do you have reliable review management? Why do customers leave?
3. "U-KOMI" brings a new standard of review reliability
Summary: "Trust design of reviews" required for future EC

1. Why are "reliable reviews" important now?

-Fake reviews damage brand value.

Reviews and word of mouth, which are third-party voices,Important source of information directly related to consumers' purchasing behaviorIt is. However, as soon as the importance of reviews and word of mouth begins to be recognized,Spread of "fake reviewsThe problem of "fake reviews" (so-called "Sakura") has been a problem in the past. Traditionally, so-called "Sakura" fake reviews have been a problem, but now, with the advent of AI, the number of AI-generated fake reviews is rapidly increasing, seriously undermining credibility.

Under these circumstances, consumers areWhether or not the review is genuine."The company is extremely sensitive to the fact thatCan I really trust you?"This doubt is a brake on purchasing.Proof of Review Reliabilityhas become an extremely important issue for e-commerce sites.

-Data shows "distrust of reviews".

For example, "In the U.S., the number of reviews is on the rise, due in part to increased use of Amazon by the Corona disaster, and by 2020, of all reviews40%The review of things is suspected of being false (*1)" was reported.

In Japan, the Consumer Affairs Agency's "Survey on Awareness and Behavior of Digital Platform Users (Detailed Version) (*2(According to "The

Do you trust consumer reviews when purchasing products?"

In response to the question,

✔︎ "I trust them overall" - 6.61 TP3T
✔︎ "I trust some of them" ... 68.81 TP3T
✔︎ "I don't trust" - 14.61 TP3T
✔︎ "I never look at it in the first place" ... 4.71 TP3T
✔︎ "depending on the site" - 5.2%

The percentage of respondents who said they "trust the company overall" was only6.6%The result is a "fake" review. by these fake reviews."Mistrust of Reviews."The spread of theMisunderstandings or gaps in expectationsand result in the creation of,Decreased trust in brands to publish reviewsThis is because it may lead toReview management to ensure "reliabilityis urgently needed.

*1Sakaguchi, Hirohide." Survey on Rigging of Reviews".2022-03-04,.
https://www.meti.go.jp/shingikai/mono_info_service/platform_economics/pdf/010_04_02.pdf, (ref 2025-05-07).

*2 Consumer Affairs Agency." Survey on Awareness and Behavior of Digital Platform Users (Detailed Version)".2020-05-20,.
https://www.caa.go.jp/notice/assets/consumer_system_cms101_200520_03.pdf, (ref 2025-05-07).

2. are you able to manage reliable reviews? Why do customers leave?

-Consumers are looking for "real experiences".

Many consumers,Trust indexes for the voices of people who have actually purchased and used the product.The company is committed to
In an earlier Consumer Affairs Agency study,

What reviews do you think should not be trusted?"

The highest percentage of responses to the question, "What is the most important thing you can do?

✔︎ "Reviews listed without actual purchase" - 58.91 TP3T

As a result, consumers areReal voices through real buying experiences."It is evident that the company is emphasizing the importance of

-Consumers expect "fairness" in review management.

In the same survey,

Do you think the measures taken by shopping platforms against review management are sufficient?"

In response to the question,

✔︎ "adequately addressed" ... 2.71 TP3T
✔︎ "rather well supported" ... 12.41 TP3T
✔︎ "Can't say either" ... 52.51 TP3T
✔︎ "rather not adequately addressed" ... 21.1%
✔︎ "Not adequately addressed" ... 11.3%

The total of the three response percentages of "undecided," "somewhat not adequately addressed," and "not adequately addressed" shows that the overall80 percentexceeded the

As the survey results show, consumer satisfaction with review management is not high. Under these circumstances,Enhanced review management measuresTo do,An important step in meeting consumer expectations and increasing satisfaction and credibility.It can be said that

-Risks inherent in the review display

Because "embedding images in reviews" is seemingly simple and visually pleasing,Complete with embeddingI think they tend to do so.

However,Are these reviews real?"In this respect, we cannot dispel our doubts about the "reliability.

The review collection structure itself creates credibility.and aware of the fact that, like UGC toolsImplement third-party toolsBy doing,Achieve results that directly translate into higher CVR and LTVThe new review strategy is to

3. "U-KOMI" brings a new standard of review reliability

-What is a UGC (User Generated Content) tool?

What is a UGC (User Generated Content) tool?Efficiently operate the collection, posting, analysis, and management of reviewscan doMarketing support tools specialized for UGCIt is.

By implementing UGC tools,Reduce the burden on busy marketers who don't have time to manage reviewsIn addition to being able toDiscovering hints for product improvement and new appeal axes, one to one marketing, and customer loyaltyIt can be used for a variety of measures, such as

-Proof of credibility with UGC tools: "third-party nature"

In addition to the marketing benefits mentioned above, the UGC tool "U-KOMI" has the following advantagesBuilds credibility in review management from a third-party perspectiveA major advantage is that it can be done.

Reviews are not mere decoration.Who and how it was collected."Nowadays, the emphasis is onThe very structure of "reviews collected through U-KOMI" guarantees reliability.I will do so.

This allows the user toReassurance that "this review was not manipulated for the convenience of the company."have a "good" review. As a result, consumers have much more confidence in reviews.

-Prove your real experience with the "Verified Buyer" badge

In U-KOMI,Granted only to actual purchasers"Verified Buyer badge."The company has introducedNew customers feel comfortable browsing and referring to reviews as "real voices through actual purchase experiencesThe following is a list of the most common types of products that can be used in the market.

-Role as a "trust signal": "powered by U-KOMI label" is a sign of trust.

The reviews collected and displayed by U-KOMI include"powered by U-KOMI" label on the siteand this isServes as a "trust signalI will do so.

suchLabels that clearly indicate third-party statusHa,Eliminate the risk of review tampering and increase the credibility of reviewsNot only,Improve brand credibility of the entire e-commerce siteIt also contributes toPreventing "e-commerce site abandonment" due to customer distrust of reviewsThe following is an example of a product that can be used in this way.

-Reinforcement of "visual UGC" through SNS collaboration: reality that cannot be conveyed through text

U-KOMI is,Connect with Instagram, X, and TikTokand posted by actual purchasers.Display photos and videos as visual UGC on your e-commerce siteIt is possible to do so.

Visual UGC is,Visualizes the image of product and service use, and has great appeal in motivating users to purchase.It has a on top of being easier for customers to understand at a glance than text-only displays,Site listing as contentThe reason is that it is possible to do so,Improvement of CVR and LTVIt is also directly related to

Summary: "Trust design of reviews" required for future EC

With the penetration of AI-generated content,Who and how reviews are collected and managed" is an important evaluation criterion for e-commerce sites.U-KOMI is a good example of this.UGC tools that can build intangible assets with the transparency of "credibilityIt is.

Now is the time to do more than just the appearance and formality of the review,Assurance of structural reliability = "Design for Trust in Review"Isn't it time to rethink that very thing?

U-KOMI is a UGC (user generated content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can display reviews beautifully on your own e-commerce site, not to mention improve your conversion rate (CVR) by utilizing Instagram content,Implementing a mechanism that enables the real-time utilization of a living information asset in the form of reviews as a feature.I am doing it.

In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.

From customer service to service and product improvement, we take marketing to the next level.

You may want to consider implementing UGC tools in line with your company's marketing initiatives.

List of UGC Case Studiesis here:https://u-komi.com/jirei

Download Materialsis here:https://u-komi.com/

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