Loyal customers are an essential part of marketing. How to create and maintain loyal customers is an important point of focus for many companies.
In this issue, we will discuss the loyal customer, its definition, its relevance to UGC tools, and three key points for creating loyal customers.
Contents: Contents
1. What is a loyal customer?
2. Why loyal customers are important
3. Loyal Customers and UGC Tools
4. Key to Creating Loyal Customers (1): One to One Marketing
5. Key to creating loyal customers (2): Use of visual content
6. Key to Creating Loyal Customers (3): Granting Rewards
summary
1. What is a loyal customer?
Loyal customers are customers who are attached to a particular brand, product, or service and continue to purchase it repeatedly over a long period of time. A customer segment similar to a loyal customer is a good customer who purchases frequently and in high amounts,What is the difference between a loyal customer and a customer who is not a loyal customer,Whether or not they are attached to the brand, product, or service.It is.
The word "loyalty," from which the term "loyal customer" is derived, means "loyalty." As can be seen from the word, loyal customers are said to have a specific attachment to a brand, product, or service, and are characterized as "deep-rooted fans" who do not easily drift to other brands. Loyal customers are characterized as "deep-rooted fans" who do not easily switch to other brands.
In many cases, blue-chip customers often flow to other companies due to the launch of similar products or fluctuations in price points. Therefore, many companies focus on creating and maintaining loyal customers.
So why are loyal customers so important in marketing?
2. Why loyal customers are important
Loyal customers can be positioned as very important in marketing.
First of all, for companies because they continuously patronize our brand, products and services.Capable of earning continuous, stable revenue and building a long-term business plan.will be.
Also,Loyal customers are more likely to acquire new customers because they actively promote their favorite brands, products, and services to a customer base that is not yet familiar with them.This is an aspect of the "customer experience". Promotions by loyal customers who have always used a product or service are highly credible and resonate well with new customers because they are live reviews.
Besides, reviews from loyal customers contain feedback on products and services that only they can understand, so by constantly checking them, conducting surveys and interviews,Can be used to further improve the quality of products and servicesI am sure you will.
As mentioned above, loyal customers are very influential for a company and for new customers.The information they transmit is live information in the form of reviews, and the key to successful marketing that leads to increased sales is to seek out and practice the methods and effects of using this information.will be.
3. Loyal Customers and UGC Tools
The information transmitted by loyal customers is a living information asset. UGC tools play a major role in analyzing and utilizing their reviews more effectively. User-generated content (UGC) refers to content created and published on the Internet by ordinary users. Examples include blog posts, social networking posts, reviews, comments, photos, and videos.
In marketing, reviews are highly reliable in today's information-overloaded world because they reflect the real voices of consumers, and are an indispensable tool for motivating consumers other than existing customers to purchase products.
Since loyal customers repeatedly use products and services, their reviews can be a decisive factor in encouraging customers who are thinking about or unsure about making a purchase by actively using this UGC tool. By using the pickup review feature, reviews received from loyal customers are displayed at the top of the list,Effectively catch the attention of a wide variety of customersThe following is an example of a product that can be used in this way.
Furthermore, did you know that using UGC tools can lead to the creation of new loyal customers? Next, we would like to introduce you to three key points regarding the creation of loyal customers using UGC tools.
4. Key to Creating Loyal Customers (1): One to One Marketing
One to One Marketing, as the term implies, is a marketing technique that communicates with customers according to the needs of each individual customer. In today's rapidly changing society and enormous increase in the volume of information, the needs of customers are becoming more diverse every year, and marketing that is tailored to the needs of each individual customer is now required.
In One to One marketing, communication with customers is critical. In order to create loyal customers, providing information from the customer's point of view that is close to the customer creates trust and a sense of security, and leads them to purchase products and services. For example, you can send e-mails with information that may be of interest to the customer, or provide a recommendation function that displays related products based on the customer's purchase history and other information.
Proactive post-purchase support is also a catalyst for customer fandom; using UGC tools to reply to reviews submitted by customers allows for one-to-one communication with customers. By receiving personalized feedback, customers are more likely to have positive feelings toward review submissions and are more likely to post a review again the next time they make a purchase. Also,A series of customer interactions, including Q&A, with content examples within the reviewThis will help to improve the credibility of the e-commerce site.
The result will be a richer e-commerce site with more content in the form of reviews, which will increase the volume of the site and make it easier to attract new customers.
5. Key to creating loyal customers (2): Use of visual content
Did you know that visual content is an effective way to create loyal customers? In this case, visual content refers to staff videos by your own staff and visual reviews submitted by your customers.
Staff videos are content posted by the company's staff to promote the company's products and services. In some cases, videos of staff actually using products or services are posted on e-commerce sites. This is one marketing method that is also gaining attention as video commerce. In order to create loyal customers, limited or advance distribution to targeted customer segments can increase fans' favorable impression of the brand.
On the other hand, it is also possible to create loyal customers by utilizing reviews and social networking posts from customers. Existing customers who post reviews and social networking posts, as well as good customers who make repeat purchases, have great potential to become loyal customers. Their posts can be displayed in the top reviews as a real customer experience, which can demonstrate their presence in the brand and increase customer loyalty ((※1)(i.e., the content can foster a sense of trust). These contents can impress existing and new customers as credible information, increasing their appeal.
These visual contents can be posted on the e-commerce site using visual UGC tools. done within the UGC tools.Displaying interactions between the brand and the customer can build trust in the brand and reduce anxiety about the purchaseThe reviewers will be able to Knowing how to utilize products and services through reviews will further interest customers and encourage them to become fans.
(※1) Loyalty here refers to the customer's attachment to and liking of the brand.
6. Key to Creating Loyal Customers (3): Granting Rewards
By utilizing rewards, which many companies are implementing, it is possible to develop brand fans and good customers into loyal customers. By distributing exclusive rewards and discount coupons based on the number of purchases and the amount of money spent, customers can enjoy a special experience, and this can be a good way to increase the brand value.Improve the quality of the customer experienceYou will be able to
By utilizing the UGC tool, coupons can be automatically distributed and points can be awarded when customers take actions such as posting reviews. In addition, coupons and special offers can be given in review request emails, leading to repeat purchases. Furthermore, by utilizing visual UGC tools and sharing reviews with social networking services, you can attract new customers, gain customer trust, and improve brand strength.
The use of those benefits and services will strengthen the connection between the company and its customers,Increase customer contactThe customer contact point can be used to analyze and improve the customer experience with a brand, product, or service. The customer contact point can be used to analyze and improve the customer experience with the brand, product, or service.
In providing customers with access to benefits and services,Experiences related to products and services that are unique and appealing to the brandThe key to creating loyal customers is to be able to offer
summary
Loyal customers are extremely valuable to a company's revenue growth and marketing efforts, and creating and maintaining them can be a major challenge. The points introduced in this article are essential to nurture and retain existing customers and good customers as loyal customers. In addition, by utilizing UGC tools, it is possible to implement these marketing measures more efficiently and effectively within your own e-commerce site.
U-KOMI is a UGC (User Generated Content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can display reviews beautifully on your e-commerce site, not to mention improve your conversion rate (CVR) by utilizing Instagram content,Implementing a mechanism that enables the real-time utilization of a living information asset in the form of reviews as a feature.I am doing it.
In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
Considering the benefits of creating and maintaining loyal customers, we encourage you to consider introducing a UGC tool that is suitable for your company.
Click here for examples of measures to improve customer loyalty: https://u-komi.com/jirei/jirei24/
Download Materialsis here:https://u-komi.com/
Click here to contact U-KOMI: https://u-komi.com/contact/
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