We often hear from various e-commerce businesses that they are unable to collect reviews, and in operating an e-commerce site, word-of-mouth and reviews from customers are valuable information assets for selling products.
Although an increasing number of e-commerce businesses are focusing on review collection, many of them face the issue of low collection rates. In this issue, we will discuss three reasons why reviews are not being collected and suggest remedial measures.
Contents: Contents
Reason #1 for not collecting reviews: not sending review request emails
Reason #2 for not collecting reviews: No incentives are being offered.
Reason #3 why reviews are not collected: It takes a lot of time and effort to submit reviews.
summary
Reason #1 for not collecting reviews: not sending review request emails
What is important when collecting reviews,Dealing with customers after they have purchased productsIt is. One of them is.Send an email requesting a reviewThis is because the transaction is over when the product is purchased and delivered to the customer. For many customers, the transaction is over when they purchase the product and receive it, so they do not voluntarily return to the website to write a review, especially if there is no action from the e-commerce provider.
This is where a review request email can be effective. By sending out an email requesting customers to write a review after you have shipped the product to them, you can make them aware of the review. If they are satisfied with the product and feel its effectiveness, they are more likely to post a review.
When sending a review request email, it is important to note that the review request email distributionTiming and ContentIt is.
Until the customer realizes the benefits of some products and services,It can take weeks.Therefore, we need to be mindful of the timing of the delivery. You should also consider, at a minimum, not requesting a review more than once.
Regarding the content of the review request e-mail distribution, it is necessary to devise a subject line that will catch the customer's attention and make the review submission meaningful. For example,
✔︎ Subject "Post a review and be entered in a drawing for a chance to win XXX points each month!"
We are encouraged by the feedback from our customers at ✔︎.
✔︎ We will use this information to improve our products and services.
It is important to convey the benefits of posting reviews and that customer feedback is used to improve products and services, such as
Reason #2 for not collecting reviews: No incentives are being offered.
Incentives are a great incentive for customers to submit reviews. Our partner materials ((※1)according to (the)56.9% of customers expect benefits as a motivation to write reviewsThe following is a list of some of the most common ways to attract reviews. By offering incentives such as coupons or points that can be used by customers who write reviews, and by including these incentives in the review request email, we tend to attract more reviews.
Incentives not only allow for more efficient collection of reviews, but also lead to repeat purchases of reviewed products and other products, resulting in higher revenues.
Also,UGC tool to automatically distribute coupons and award pointsand such tools can be used to implement the marketing initiatives that customers require without increasing the man-hours of the EC staff.
(※1)SUIHEISEN (2024) Must-see for EC businesses and sales agents! Survey on the Image of Word of Mouth and Reviews on Mail-Order Websites
Reason #3 why reviews are not collected: It takes a lot of time and effort to submit reviews.
One of the reasons why reviews are not collected,Time and effort to submit reviewsThe most common types of reviews are text reviews and five-star reviews. Reviews can be text reviews or 5-star reviews, but text reviews require writing, which can be a time-consuming process for customers.
So there,Requests for review submissions using surveysThe secret to increasing the review collection rate is to devise a review request with content that makes it as easy as possible for customers to respond, such as
Also, recently, in addition to text reviews,Visual reviews using social networking sites and staff review videosis also attracting a lot of attention. Visual reviews allow customers to post content that they have already posted on social networking sites, as well as images and videos by their own staff, on their own e-commerce sites along with text.
Images and videos increase the volume of the site, enhance the look and feel of the site, and are more likely to catch the eye of customers. For this reason, some e-commerce businesses utilize visual UGC tools and focus on collecting visual reviews.
summary
Review collection is very important after a customer has purchased a product.Send review request emails, provide incentives, and simplify review submissionsIt is required to devise and practice various points such as
U-KOMI is a UGC (user generated content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can efficiently operate the key points of review collection introduced here. Also,Implementing a mechanism that enables the real-time utilization of a living information asset in the form of reviews as a feature.I am doing it.
In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
We encourage you to consider introducing a UGC tool suited to your company in order to efficiently improve your review collection rate.
Increase review collection rate!is here:https://u-komi.com/jirei/jirei37/
Download Materialsis here:https://u-komi.com/
To U-KOMIContact usis here:https://u-komi.com/contact/
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