."questionnaire survey"is more than just a collection of information; it can also make a significant contribution to improving sales and customer satisfaction, as well as to fostering brand loyalty. However, many companies may be struggling to take effective measures to collect and utilize this information.
It has been attracting a lot of attention in recent years.UGC (User Generated Content) toolshas implemented features that can effectively help you collect and use surveys.
In this issue, we will explain the benefits of using UGC tools to collect surveys and the specific ways in which they can be used.
Contents: Contents
1. What is the significance of a survey?
2. Utilize surveys for product development and service improvement
3. Improved targeting accuracy
4. Strengthen advertising measures
5. Reduction of return costs
Summary: To turn surveys into results
1. What is the significance of a survey?
Purpose of the Survey
The main purpose of conducting surveys is to gather information that will form the basis for marketing activities, such as
✔︎ market research to identify needs
✔︎Increasing Customer Satisfaction
✔︎Gathering feedback to improve products and services
Real voices of customers create a new axis of appeal.
Customers want "aThe value you need nowIt is essential to obtain information such as questionnaires in order to understand the By analyzing the results of the questionnaire,Tips directly related to product improvement and service improvementis obtained,Build a strategy that leads to increased sales.Can be done.
Integrated collection of questionnaires using UGC tools
UGC tools do more than just collect and display reviews. Depending on the tool, a survey can be incorporated into the review request email, making it useful for marketing efforts.
Get a survey at the same time as your reviewand can be used toGet natural feedback from your customersThe following is a list of the most common problems with the "C" in the "C" column.
In addition, the surveyDisplay results by categoryBy doing so, other customers canFactors to compare and consider when selecting productsIt can also be used as a
2. Utilize surveys for product development and service improvement
Clarify and share customer needs
When conducting surveys, the objective of many companies is to learn the customers' honest opinions and needs for their products and services.
By sharing and improving the voices collected in the survey within the company,Improve the quality of products and servicesNot only,Improve customer satisfactionThe company is able to
Increase customer loyalty
After implementing improvements or enhancements to products and services, customers felt that their opinions were reflected in the improved or enhanced products and services,It makes it easier to develop attachment to the brandAs a As a result,Increase customer loyalty and, ,Increase repeat business and expand the brand's fan baseWe can expect to see the following
Key points for effective survey design
In order to be more efficient and effective in improving products and services, we need to pay particular attention to the content of the questionnaires we conduct. The surveyConsideration of objectives, targets, timing and method of implementation, etc., and formulation of question formatsIngenuity is required in various aspects, such as
For example, when setting the question format, we can use a choice type that respondents can easily answer without taking time, or an open-ended type to identify more detailed needs,Set up to make it easy for respondents to answer the questions and for companies to get the information they want to collect.The following is a list of the most important factors that need to be taken into account.
3. Improved targeting accuracy
In MarketingtargetingHa,Repeated improvement of accuracy through hypothesis testingis the key.
Persona(※1)(Utilized for redefinition of the Persona)
Targeting is an essential part of the marketing process. Targeting is the first step in the process of estimating theWhether or not the hypothesis is consistent with the hypothesisby using a questionnaire to survey the respondents,Analysis is possibleThe first two are the following.
who responded to our survey.Analyze customer age groups, gender, purchase motives, etc., by categorySh,Check for "deviations" from conventional target imageThis is possible. If any "discrepancies" occur in the hypotheses, they are reviewed and more precise targeting measures are constructed.
(※1) Here, the term "fictitious customer image using a product or service" is adopted as the meaning in marketing.
Developing effective marketing initiatives
Targeted to a clearly defined and actually in-demand audience.Change the way advertisements are launched and the promotional channels.Such as,Develop marketing initiativesand can be used toMaximize advertising effectivenessis expected to be
4. Strengthen advertising measures
Retargeting by Persona
At the same time, we will launch targeted advertising programs for the personas who responded to the survey in greater numbers,Retargeting ads and campaignsIt is also important to consider
It can be inferred that the customer segment with a high number of survey responses and review submissions is more interested in the brand than other customers, so it is possible to retarget ads with recommendations that are specific to this segment.
In addition, this customer baseExclusive discount coupons distributedBy doing,Increase purchase and repeat business ratesYou will be able to
[Retargeting points
✔︎ customized recommendations
✔︎ exclusive offers and coupon distribution
Reinforcing advertising messages with findings from the survey
What is important in this case,Devise the content of your messageThis is to mention phrases that were frequently used in the survey responses. The appeal of a product or service can be greatly enhanced by mentioning phrases that were frequently used in the survey responses, or by including a brief description of the benefits of using the product or service.
[Message reinforcement point].
✔︎ Keywords with the most responses are reflected in the ad text
✔︎Explain the effect of using the product or service in a nutshell
5. Reduction of return costs
Curbing returns by eliminating pre-purchase anxiety
The information you provided in the survey,Reflected in the UGC tool as a reviewBy letting them,Check other customers' realistic use and evaluation of the product before purchase.The following is a list of the most common problems that can be solved.
The ability to know how the product will actually be used before purchasing reduces the "gap" felt after the product arrives at the customer's door,Reduce the number of cases leading to returnsThe following is an example of a product that can be used in this way.
For brands,Reduced return costsFor the customer, it is possible,Fewer mistakes in the buying experience.Because of,Increased customer satisfactionSh,Increased trust in the brandwill be expected.
Example of survey collection in the apparel industry
✔︎Age ✔︎Wearability
✔︎ gender ✔︎ warmth
✔︎Height ✔︎Normal size
✔︎ body shape ✔︎ size purchased
✔︎ Thickness ✔︎ Usage scenario
In the apparel industry, by creating categories such as wearing comfort, usual size, and height, customers can easily refer to the opinions of attributes similar to their own and reduce the number of man-hours spent on returns due to size errors or image mismatches.
Example of survey collection in the food industry
✔︎Age ✔︎Drinkability
✔︎Gender ✔︎Ease of eating
✔︎Number of times purchased ✔︎Satisfaction
✔︎Likes/Dislikes ✔︎Smells
✔︎Purpose of purchase ✔︎Packaging
✔︎Recommended
In the food industry, creating categories such as packaging for hygiene concerns and the purpose of purchase, such as gift-giving, will make it easier to visualize actual usage scenarios and reduce new customers' apprehension.
Example of survey collection in the beauty industry
✔︎Dating ✔︎Skin Concerns
✔︎ Gender ✔︎ Duration of use
✔︎ skin quality ✔︎ satisfaction
✔︎Recommended ✔︎Triggers
✔︎Realization ✔︎Scenarios of use
In the beauty industry, by creating categories such as skin quality and skin concerns, it is possible to display customer-oriented reviews and surveys, making it easier for customers to select products based on their own skin concerns.
Summary: To turn surveys into results
In this issue, we introduced the key points to improve sales by collecting surveys, including measures to utilize UGC tools.
Surveys are more than just a means of data collection,An important means of gaining insight that can determine the success or failure of your marketing effortsIt is.
The UGC tool "U-KOMI" isCollect custom questions = surveys at the same time as review collectionand can be used toImproved response rate and more efficient use of dataThe following is a summary of the results of the survey. Make good use of the survey,Product improvement, advertising enhancement, return reductionand other various aspects to improve sales.
U-KOMI is a UGC (User Generated Content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can display reviews beautifully on your e-commerce site, not to mention improve your conversion rate (CVR) by utilizing Instagram content,Implementing a mechanism that enables the real-time utilization of a living information asset in the form of reviews as a feature.I am doing it.
In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
We encourage you to consider survey measures that utilize UGC tools.
List of UGC Case Studiesis here:https://u-komi.com/jirei
Download Materialsis here:https://u-komi.com/
To U-KOMIContact usis here :https://u-komi.com/contact/
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