~Thorough explanation of review summary, reply, score and auto-translation functions~.
UGC, such as reviews and word of mouth, has spread with the rise of e-commerce sites, and its importance continues to be recognized year after year, with more and more brands implementing review tools.
For that reason,Reviews not only drive consumer purchases, but also have a significant impact on a brand's social reputation and revenueThe following is a list of things to do.
However, the more reviews that accumulate, the more time and man-hours are required to manage them, and many marketers and e-commerce operators may be troubled by review management.
✔︎ As reviews accumulated, management became a burden
✔︎ I want to be able to browse the reviews accumulated by users without stress.
✔︎ It takes time to reply to reviews and interferes with other work.
✔︎ susceptible to fake or negative reviews
✔︎Failure to address language barriers in e-commerce sales, including cross-border e-commerce
The solution to these concerns of our staff is toU-KOMI AI(in Japanese history)(※1))By using the U-KOMI AI, you canReduces the burden on personnelNot only can it be done, but it can also be done,Improved usability by allowing users to grasp the essence of the review in a short period of timeWe will contribute to the
1U-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
In this issue, we will explain how to manage reviews using the U-KOMI AI.
Contents: Contents
1. What is the AI review summary function? Instant analysis and summary of reviews
2.What is the AI review reply function?
3. What is the AI Score function? Improved review reliability and faster customer response
4. What is an automatic translation function? Usability Improvement Measures
5. Summary: U-KOMI AI improves efficiency of review management!
1. what is the AI review summary function? Instantly analyze and summarize reviews
- Overview of AI Review Summary Function
The AI review summary feature is,AI automatically analyzes and summarizes existing review contentThe function is to display the summary as a "review summary" at the top of the review.
In addition,Extract and visualize up to 5 keywords (topics)The keywords are rated on a scale of "good," "average," and "poor. Each keyword is rated on a scale of "good, normal, or poor" and is presented in an easy-to-understand visual manner.
Keywords deemed "good" will be marked with a check mark on the left side.
No evaluation mark will be displayed for "Normal".
A minus sign will be displayed if the score is judged to be "poor.
- setting (of a computer or file, etc.)About
To use this function, simply turn on "Show AI Review Summary" from the U-KOMI management screen.
AI reduces "reading time" and UGC encourages "desire to buy
- Advantages of Introduction
In today's purchasing behavior, "research before buying" is now a common practice.
Many users areThrough reviews and testimonials, we determine if the product is "right for you" or not.The following is a list of the most common problems with the "C" in the "C" column.
The AI Review Summary feature instantly summarizes a number of reviews and allows the user toOnly important points can be grasped in a short timeTo.
This will support not only purchases on the e-commerce site, but also hybrid purchasing behavior such as
ROPO (Research Online, Purchase Offline): Research online and then purchase at a physical store.
Showrooming: Check the actual store before buying online.
- AI review summary function turns "reading" into "understanding
The AI Review Summary function automatically analyzes review content and provides users with a "quick and essential information grasp" experience.
This feature allows for the following conveniences
✔︎You don't have to read many reviews to instantly get the gist of what's going on.
✔︎ concerns and concerns can be addressed immediately.
✔︎ can reduce stress until a purchasing decision is made.
That is, not only online shopping,Functions that enhance the quality of the user experience among new purchasing behaviors such as ROPO and showroomingIt is.
- Value of UGC x AI Review Summary Function
Reviews are an important factor in building trust in products and servicesandSignificant influence on purchase decisionsgives the
However, it takes a lot of time and effort to find the necessary information from the vast number of reviews that continue to grow every day.
The AI Review Summary function reduces these burdens and provides an instant grasp of the essence of the review.
By displaying summary results at the top of the review,Help users make smooth decisionsI will do so.
The benefits of implementing an AI review summary function can be summarized from the brand and consumer perspectives, respectively, as shown below.
The AI review summary feature is updated once every 30 days, keeping content fresh and improving usability; checking AI summary updates also allows you to gain new perspectives on what consumers are looking for to improve your products.
What is the AI review reply function?
-Overview of AI Review Reply Function
The AI will use the user-submittedAnalyzes reviews and automatically creates appropriate repliesThe system will automatically generate a reply in English to English reviews. For English reviews, replies are automatically created in English, and not only in Japanese,Multilingual specificationsThe first two are the following.
You can choose the tone (style) of your reply from three options: "formal," "polite," or "casual," and you can set one tone as the default. When not set as default,Possible to change the tone of the reply for each case.It is.
Also, if there are sentences or items that you want to set as defaults,Enter additional instructions and set(in Japanese history)*2(see Figure 1).
*2Additional instructions can be set up to 250 characters.
✔︎ Thank you for your purchase at .
✔︎ Thank you for taking the time to review.
✔︎ Thank you for your continued patronage.
✔︎ The name of the company or person in charge, such as "Corporation 〇〇" or "Person in charge 〇〇".
About -Settings
From the U-KOMI management screen, when replying to a review, press "Generate Review Reply with AI" to automatically create a reply.
You can also set the default from "AI Review Reply Settings" in the "Review Settings" section of the U-KOMI administration page. By turning on automatic creation, the text of the reply will be automatically created at the time the reply is made, without having to press the "Generate Review Reply with AI" button when the reply is made.
-Advantages of Introduction
If you don't have the time to reply to a customer's review, you can use the AI review reply function to reply to the review posted by the customer.Create replies to reviews without spending too much time or man-hours replying to themIt is possible for you to do so.
It also automatically creates replies to negative reviews and complaints, saving you time in thinking about the text and allowing you to create replies more efficiently.
The tone of the reply can be changed from three different types to suit the brand and the person in charge, and it is multilingual,More flexible reply writingcan be realized.
Also, many brands are putting in a lot of effort by replying to customer feedback carefully.one to one marketingand ... andLoyal Customer PoliciesYou can make use of this service in the following ways
3. What is the AI Score function? Improved review reliability and faster customer response
-Overview of AI Score Function
Emotional analysis by AI algorithmsis performed. After content is analyzed,Emotional analysis results are displayed on the management screen based on five scores.The following is a summary of the results of the project.
The analysis was conducted using the five categories of "very satisfied or more," "satisfied or more," "unable to judge," "dissatisfied or more," and "very dissatisfied or more," respectively.Results are scored on the management screen.The following is a summary of the results of the project.
-SettingAbout
No special installation setup is required, but the AI analyzedUse analysis scores as one of the criteria for automatic publication of reviewsYou can select the criteria for auto-publishing from the following five (emotion analysis) scores. You can select the criteria for automatic publication from 5 (sentiment analysis) scores by going to "Review Settings" > "Auto Publish" > "Sentiment Analysis" on the administration page.
-Advantages of Introduction
By implementing the AI Score feature, we will be able to instantly understand the review ratings submitted by our customers. This is because it will be easier to discern whether a customer has a positive or negative opinion,Refer to reviews by positive and negative opinions and use them in your marketing initiativesThe following is a list of the items that are available to you.
Also,Improve review credibility by identifying fake or negative reviews and responding appropriatelyThe following is a list of the most common types of products that can be used in the market.
As a specific measure, the criteria for automatic publication should be set to "Satisfied or above" for sentiment analysis, and reviews of positive score analysis results should be immediately reflected on the site so that they can be viewed by customers more quickly.
On the other hand, reviews with negative score analysis results or reviews that cannot be determined as positive or negative can be set as private, so that the person in charge can check the private reviews when he/she has time, and then choose to make them public or private after checking them.
Private reviews that are determined to be fake reviews can be set to remain private and on hold. In the case of negative reviews, such as complaints about a product, it is possible to set the review on hold while it remains private, but the quality of the review is now being questioned,Build trust by politely replying to negative reviews.It may be possible to
In addition, with negative reviews, consumers tend to trust reviews more than sites with only positive reviews.
It creates a reliable review environment and enables us to provide more accurate information to our clients.
4. What is an automatic translation function? Usability Improvement Measures
-Outline of automatic translation function
User-submitted reviews,Automatic translation into the target language specified and selected by the userWe can translate your documents into The translation can be done into "Japanese", "English", "Thai", "Simplified Chinese", "Traditional Chinese", "Korean", and "French".
【【Languages currently supported]
✔︎ Japanese
✔︎English
✔︎Chinese (Simplified)
✔︎ Traditional Chinese
✔︎ภาษาไทย
✔︎한국어
✔︎Français
About -Settings
We will configure this function, please contact us for details.
-Advantages of Introduction
For brands operating cross-border e-commerce, brands aiming for global expansion, and brands with inbound customers, the language barrier is an issue that significantly affects usability. By introducing an automatic translation function,Translate reviews into the target language specified by the userand can be used toReduce the burden on users to search for translationsThis allows for the use of the same type of equipment. Thereby,Increased site visitor satisfaction and engagement, as well as an expanded customer baseIt can be said that
Summary: U-KOMI AI improves efficiency of review management!
In this issue, we explained how to manage reviews using U-KOMI AI,More efficient and flexible customer supportThe following is a list of the most common types of products that can be used in the market.
U-KOMI is a UGC (user generated content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can display reviews beautifully on your own e-commerce site, not to mention improve your conversion rate (CVR) by utilizing Instagram content,Implementing a mechanism that enables the real-time utilization of a living information asset in the form of reviews as a feature.We are flexible to meet a variety of customer needs! We respond flexibly to a variety of customer requests!
We suggest that you consider implementing U-KOMI, which implements AI functions, in line with your company's marketing initiatives.
▼List of UGC Case Studiesis here:https://u-komi.com/jirei
▼Download Materialsis here:https://u-komi.com/
▼To U-KOMIContact usis here:https://u-komi.com/contact/
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