Since the appearance of AI Overview and other search engines equipped with generative AI, various marketing measures, including SEO measures such as content marketing, may be under review.
Various generated AI services such as ChatGPT and Bing AI are available, and we will discuss Google's "AI Overview" with reference to its relevance to UGC.
Contents: Contents
1. AI Overview'sWhat's in a Nutshell: Google's Newest Search Experience Powered by Gemini
2.AI OverviewWhat are the marketing initiatives that will change the New Strategies for the Zero-Click Era
3.AI Overview and GEO Strategy: Search Strategies in the "Generative AI Era" that SEO Alone Cannot Reach
4.What is the relevance of AI Overview and UGC (word of mouth/reviews)?SEO and GEO measuresUser feedback is the key to
Summary: What is the new normal in the AI Overview era, and what is the strategy for using UGC to support SEO and GEO?
1.What is the AI Overview and what is Google's latest search experience with Gemini?
What is AI Overview?
What is AI Overview?Functions utilizing Gemini, a generative AI model that selects and provides higher quality information from the search indexUntil it was officially announced as AI Overview, it was offered as SGE (Search Generative Experience) for pilot operations.
Immediately display high-quality answers according to the user's search intentIt is a new search experience, and instead of a list of links, as in previous search results, AI integrates the information,Generate and present answers in a question-and-answer formatI will do so.
Evolved search experience: multimodal support
Google AI Overview is a traditional text search plusVarious search methodsThe system is compatible with the following
✔︎Image Search(e.g., using photos to find out more about a product or service)
✔︎voice search(e.g., ask a question verbally and the AI will answer immediately)
✔︎Video Search(e.g., take a picture of an appliance to find out product information)
Even in situations that are difficult to verbalize., ,Intuitive experience that goes beyond the "search barrieris provided.
In addition, Google Search Console ((※1)）Another feature of the system is that access and traffic are reflected in the
(※1)Google Search Console allows you to measure your site's search traffic and ranking in Google's SERP (Search Engine Result Page), check the queries that users access your site, and analyze the number of impressions and clicks on your site. In addition, it is possible to analyze the number of impressions and clicks on your site.
2.What marketing initiatives will AI Overview change? New Strategies for the Zero-Click Era
Google.AI OverviewThe introduction of this system has begun to significantly change users' search behavior and companies' Web customer attraction strategies.
In the age of getting information without visiting websites
AI Overview features through a search in Google Chrome,User search results are summarized and consolidated by the generated AI and displayed at the topThe following is a summary of the results of the project.
For the user, there are the following advantages
✔︎Without accessing the siteGet the information you want
✔︎Summaries from multiple sitesInstantly grasp the
Because AI Overview responses will include a link to the site from which the information was sourced,Users are linked toTransition toFurther information can be obtained at
On the other hand, AI Overview provides an understanding of a summary of information extracted from various sites, so that if a definition or concept search, for example, is answered within AI Overview,It is no longer necessary to navigate to the linked site.
For users,Reduce man-hours per clickThe following is a list of the most common problems that can be solved by using the "Miscellaneous" function,More comfortable search experienceHowever, SEOs seeking to increase site inflows are entering a phase in which they are forced to take new measures, as this could result in a decrease in the number of site visitors.
SEO alone is not enough? Generation AI measures = GEO is needed
Traditional SEO has focused on increasing the inflow of organic traffic and achieving marketing goals, such as improving CVRs, by getting into the top ranks.
However,With the advent of AI Overview, so-called zero-click search began to permeateSEO to get traffic to the sitealone is becoming insufficient. Therefore, attention is being focused onGeneration Engine Optimization=.GEO(Generative Engine Optimization)counter-measure(in Japanese history)*2)GEO measures are taken,Creating content that is "selected" by AIThe company is required to do the following.
*2Also called GAIO = Generative AI Optimization. Whereas GEO optimizes generative AI technology, GEO aims to optimize it for search engines with generative AI.
Other measures to be cited for generative AI include LLMO (Large Language Model Optimization) = Large Language Model Optimization, which is becoming popular in Japan.
3.AI Overview and GEO Strategy: Search Strategies in the "Generative AI Era" that SEO Alone Cannot Reach
GEO Strategies are the Next Generation of Content Marketing Strategies
In AI Overview,When search results are displayed, a site link is shown as the source of the information.The future of content marketing is not only to implement measures to achieve high rankings in search results, which is the goal of SEO. The future of content marketing is not only to achieve the goal of SEO, which is to "get high rankings in search results,Measures to be taken to "be selected to answer the generated AI" as a GEO measure.This is the key. In other words, we need to develop a next-generation content marketing strategy called GEO measures.
What are the concrete methods of GEO measures? Designing content that responds to search "intent" is the key.
SEO is subject to optimization by search engine ranking algorithms, whereas GEO,AI-powered generation engine targets optimizationThe first two are the following.
User search keywords like SEO will also be important, but GEO,Tendency for results to be displayed with a focus on user search intentIt is believed to be located in
Therefore, specific measures are,The information should be unique to the brand, the answers should be thought out from the user's perspective, reliable sources of information should be used, specific figures and data should be used, and the FAQ function should be available.These include
4.What is the relevance of AI Overview and UGC (word-of-mouth/reviews) User feedback as a key to SEO and GEO strategies?
Why is UGC effective for SEO and GEO?
Google's search evaluation guidelines oftenE-E-A-T.(in Japanese history)*3) are the evaluation criteria.
What is E-E-A-T?
✔︎Experience
✔︎Expertise
✔︎Authoritativeness
✔︎Trustworthiness
Previously, there were three evaluation criteria, E-A-T, with the exception of Experience.Experiencewas added.
GEO measures and conventionally emphasized SEO measures are also considered to be effective, and we receiveUGC such as word of mouth and reviewsUGC is,The Real Voice of Users."and is easily recognized as user-oriented information.
UGC, such as reviews and word of mouth,Real voices including the experience of users who have actually used the product or serviceand from Google's point of viewHighly reliable" user-supportive information sourceIt is easy to be recognized as a SEO and GEO measure, and plays a role in SEO and GEO measures.
*3 Elizabeth Tucker. "Quality Assessment Guidelines Update: E. of Experience Added to E-A-T".2022-12-15,. https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t?hl=ja, (ref 2025-02-27).
How to use word-of-mouth to achieve both SEO and GEO.
While objective information alone may end the search experience with a zero-click search, real reviews and word of mouth can improve site reputation by being posted because they are information from the user's perspective.Users are more likely to go out of their way to visit your site because they are interested in reviews other than those that appear in the search results sectionIt can be said that
UGC is not only effective for GEO, but also for SEOTherefore, it is no exaggeration to say that GEO and SEO measures using these reviews and word of mouth as hooks are the new content marketing measures.
Also, depending on the UGC tool,UGC tool with FAQ functionalityThe use of such UGC tools is also a GEO measure because there are by replying to and posting reviews submitted by customers,Customer-oriented content can be seen by other customersBecause of,Possibility to be used as useful information in generation enginesThe company can expect to see a significant increase in the number of visitors to the site. At the same time, it is an effective measure for SEO.
Summary: What is the new normal in the AI Overview era, and what is the strategy for using UGC to support SEO and GEO?
In this issue, we explained Google's "AI Overview" with reference to its relevance to UGC.
AI Overview is a groundbreaking feature that will significantly change the search experience, as AI summarizes and presents the information users want to know on the search results page,Times when traditional SEO alone is not enoughWe are now entering the
Of growing importance in this context are,Generation Engine Optimization = GEOThis is a new way of thinking. And it is a powerful tool for both GEO and SEO measures,UGC such as word of mouth and reviewsBy implementing UGC utilization tools, you can gain a variety of benefits, including the use of UGC marketing measures and improved convenience in UGC management.
U-KOMI is a UGC (user generated content) utilization tool for collecting and utilizing customer feedback. By using this tool, you can display reviews beautifully on your own e-commerce site, not to mention improve your conversion rate (CVR) by utilizing Instagram content,Implementing a mechanism that enables the real-time utilization of a living information asset in the form of reviews as a feature.I am doing it.
In addition, U-KOMI is,U-KOMI AIThe AI function is implemented as an AI function calledU-KOMI AI is a set of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automatic reply to reviews.
From customer service to service and product improvement, we take marketing to the next level.
We urge you to consider the merits of introducing UGC tools for your new GEO initiatives and consider implementing them in line with your own marketing initiatives.
List of UGC Case Studiesis here:https://u-komi.com/jirei
Download Materialsclick here:https://u-komi.com/
To U-KOMIContact usis here :https://u-komi.com/contact/
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